💡Strategic Advantages in Western Market

✅ Culturally Aligned with Gen Z College Students

• Focus on community, authenticity, and mental health-safe expression

• Not “gamified dating” like Tinder/Hinge or attention-fueled like TikTok

• Encourages light, low-pressure interactions

✅ Clear Market Gap

• Yik Yak failed to build sustained trust

• Reddit lacks school-specific intimacy

• Facebook is out of style

• Fizz isn’t global yet — you can localize and go multi-school quickly

✅ Expansion-Friendly Model

• One Hive per school = scalable structure

• Early adopters in each university = “buzz creators”

• Campus ambassadors or societies = built-in marketing partners